People usually point at the scale when this discussion comes up, in my experience. These companies are doing something at a huge scale spending tons of money to do it so the potential harm is greater.

People can easily justify their own piracy because it’s small scale. Even when they organize, create a whole software and tooling ecosystem around pirating media to stick into jellyfin or plex. AI still did it bigger and worse and is bad, what I’m doing is not so bad because I wasn’t going to buy the movie anyway, etc.