Which is liability is relevant, that is the only language shareholders understand.
If you can get that message across the right way, you're a better company man than me. There's always someone more important than me to say 'but this needs to be delivered first'.
This is becoming a more and more overlooked/underrated feature. I genuinely believe it would be impossible in any company that depends on shareholder value. I am yet to convince any company I've worked in without bloody hands that we need to solve old tech debt and refactor certain things etc.