> Maybe if I hung around rich people it'd be different

Most rich people I know not only dont give a shit a brands, they actively judge you negatively for buying expensive brands that they see as non-utilitarian. Not even a tech thing either, maybe it's because chicago has a generally blue collar vibe and it would be different with rich people on the coasts, but I know many rich people and almost all of them judge for wasting money and buying into advertising psyops