This comment and a few others here make me feel old and sad for the people too young to remember that time. Yes, Google was an enormous breath of fresh air when it came out. 1000% better UI and features than the competition. Search was incredible. Gmail was a revelation. The whole company culture was night and day compared to the stodgy old tech companies like IBM. Just mind blowingly awesome. And then maps?? How did they even do that? The tech world felt entirely fresh and new and hopeful.