This is what Graeber called "box-ticking" in Bullshit Jobs: work that exists so the org can prove it's doing something, not because the doing matters. The leaderboard isn't measuring productivity, it's producing proof of AI adoption. Once an exec says "we're an AI-first company," the rest of the org needs to show that's actually happening. Token counts are the easiest thing to put on a dashboard, regardless of whether anyone got anything done.