Re:Google pulling plug on radio advertising service
by tsally on Thursday February 12, 2009 @08:20PM
(#479273)
Did anyone else not know that Google did radio advertising?
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Re:Google pulling plug on radio advertising service
by nickb on Thursday February 12, 2009 @09:12PM
(#479312)
When they purchased DMarc Broadcasting few years back for something like $100M, it was a pretty big deal. Some were calling for anti-trust investigations even then.
But like some other Google acquisitions, this one didn't work out that well.
Re:Google pulling plug on radio advertising service
by rozim on Friday February 13, 2009 @02:36AM
(#479595)
Good memory - I thought it was higher.
http://www.google.com/press/pressrel/dmarc.html
102M up front then payments of up to 1.1B(!) over 3 years.
Re:Google pulling plug on radio advertising service
by Aleran on Friday February 13, 2009 @12:11AM
(#479474)
I knew only because I live in Irvine, CA where Google does their radio advertising out of. They've invited us (UCI) over occasionally to talk about it.
I now wonder if Google will be closing that office...