Google pulling plug on radio advertising service

Posted by nickb on Thursday February 12, 2009 @07:28PM
from the mercurynews.com dept.

http://www.mercurynews.com/breakingnews/ci_11689707

( 4 comments | 11 points | on HN )

Re:Google pulling plug on radio advertising service by tsally on Thursday February 12, 2009 @08:20PM (#479273)

Did anyone else not know that Google did radio advertising?

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Re:Google pulling plug on radio advertising service by nickb on Thursday February 12, 2009 @09:12PM (#479312)

When they purchased DMarc Broadcasting few years back for something like $100M, it was a pretty big deal. Some were calling for anti-trust investigations even then.

But like some other Google acquisitions, this one didn't work out that well.

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Re:Google pulling plug on radio advertising service by rozim on Friday February 13, 2009 @02:36AM (#479595)

Good memory - I thought it was higher.

http://www.google.com/press/pressrel/dmarc.html

102M up front then payments of up to 1.1B(!) over 3 years.

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Re:Google pulling plug on radio advertising service by Aleran on Friday February 13, 2009 @12:11AM (#479474)

I knew only because I live in Irvine, CA where Google does their radio advertising out of. They've invited us (UCI) over occasionally to talk about it.

I now wonder if Google will be closing that office...

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