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Re:Nexus 4 oversold, Google places many on back order by potatolicious on Thursday November 15, 2012 @05:14PM (#4791080)
Google has some of the world's smartest software engineers.

Whether or not they have world-class supply chain, fulfillment, and retailing people is far from sure - in fact evidence suggests they do not.

Heck, up until not so long ago, Google didn't even have a very good design team.

Google's competencies are surprisingly narrow.

Having worked at Amazon before I'll say this: retailing is really, really hard, and it takes a lot more than being smart. It takes years of experience. People who try to go toe to toe with Amazon don't often realize this.

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