Re:John Ternus to become Apple CEO
by finghin on Tuesday April 21, 2026 @04:45AM
(#47846256)
Yep - Apple have worked through to becoming a luxury, upscale brand and there is no reason for them right now to change from that perception with their current market upper hand
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| on HN ]
Im not sure how you think Apple is an upscale luxury brand. Every teenager in America owns an iphone with airpods.
Thats the power of marketing, making you think you are exclusive and treating yourself to luxury when you buy their product, instead of the reality that is everybody on the planet owns the same device as you.