So sorry for your losses.
We ended up using the Co-op to cremate my mum, skipping any funeral services and going with the most basic offerings and it still cost more than I expected. It was darkly funny that when we were paying we were asked if we had a Co-op loyalty card, the exact same one we'd use when buying milk and bread in the shop, and she scanned it and we got a discount.
Thanks :)
My impression from talking with her is that this is a relatively new and uncommon concept in the industry, but one that is growing.
Another big benefit is having someone who can help with the insurance companies. Thankfully that wasn't an issue with my dad, but I saw how bad it can be with my roommate when his dad went into a care home. Not just Kafka-esque but cravenly maliciously so.
Then, a year or so after my mom passed it became clear dad was heading that way, and he set up the same arrangements with the same advocate.
It was a great decision. The advocate shielded the family from a lot of unpleasant details, allowing us to focus on spending as much quality time with dad in his final weeks. In particular it was a huge benefit for my aunt, who's the oldest surviving part of that branch of our family, was very close to my father, and struggled through severe emotional turmoil in the situation. Without that advocate and dad's prior wishes being made very clear, she would have felt duty bound to try to run his cremation and remembrance personally in a way that would have been even more horrific for her.
So for anyone who is facing these situations on the horizon, I strongly suggest looking into something like this. Having a 3rd party that isn't the hospice staff, and that isn't a relative in emotional duress, was fantastic. The advocate dad chose previously was managing director of a care home, and switched to doing advocate work as a sort of soft retirement. So she knew in detail how all of that world works and was excellent at getting stuff done for dad.