I wonder if it's some combination of people wanting a more tactile hobby plus some vague apocalyptic undercurrents in society today.
Case in point: you can open-carry a sword, unless you're displaying violent intent. Concealed carry of any obviously dangerous blade is prohibited, which spurred speculation on what to do with, e.g. a bread knife.
Consensus in the community is that you need to hold a loaf of bread in the other hand.
I always wondered, how does that work?
Over in bullseye rifle we live and breathe dryfire (no ammo), but I understand the equivalent (no arrow) with a bow is a recipe for breaking the bow.
Like my brain just cannot comprehend how to get enough reps to get good enough at a thing without being able to do dryfire at the volume we do for rifle.
Prepping for tournaments is a field in and of itself as you need to time your trainings right to achieve peak form at the event itself.
My sister, who's been doing this competitively for a decade now, showed me an excel sheet her team has - there's an optimisation problem you have to solve to get every member to their best shape within the specified timeframe.
Also there are so-called "trads" - people doing traditional archery with period-correct technology, where the stakes are understandably lower.
Also they ingest, ahem, aiming fluid each meeting, so it's way more casual than what modern competitive archers practice.
It's actually a complex discipline with a huge range of bows and projectiles to choose from, each having unique characteristics you have to train for.
Training using VR equipment is picking up steam, as typically you need a sizeable amount of real estate to practice when the weather is bad.