There is NO shadow wizard marketing gang pulling the strings on every single thing those companies do! Ridiculous, right? But it's true.

Nonetheless, every time an AI company drops a "mechanistic interpretability" paper, or an "extreme AI behavior" paper, or a "concerning capability" report, or says something sensible like "we don't actually know if those systems are conscious or capable of suffering in any meaningful way", or does just about anything really? There's an entire horde of people shouting "it's MARKETING it's HYPE" materializing out of nowhere and drowning entire comment sections in this thought-substituting bullshit.