It's pretty easy to see the vast difference in attitudes of Costco employees versus Walmart, etc. It turns out that if you treat people like humans, they'll return the favor. Costco knows this and uses it to everyone's advantage.

If this is your idea of "appealing branding" then call it whatever you need to.

I'm glad the marketplace has created a provider you like.

So am I, at least for when it comes to groceries. I can't say the same for other domains.

Unfortunately, experience shows these rare gems are often one generation away from going to shit when the principled types retire and are replaced with backstabbing money grabbers who think the only way to win is in a race to the collective bottom, because "that's what everybody else is doing."

>Their reasons for having higher wages are well-documented and they are equally self-serving.

The bottom line is that they are paying their employees much more than their competitors would. You're going to pass that off as "self-serving"?

Their biggest competitor is owned by a family whose combined net worth is half a trillion dollars that derives from founding a megacorporation worth a trillion dollars....yet for some reason can't find the money to pay their employees a living wage, so they instruct their employees to go on government assistance.

> much more than their competitors would

They have a different business model than their competitors.

> You're going to pass that off as "self-serving"?

Yes. Their model allows a few employees to serve many customers in a high-volume system. They have advocated for minimum wage laws increases in the past to deter competitors who have different models.

> yet for some reason can't find the money to pay their employees a living wage

eye roll.