This. So America gets completely different cuts of clothes. If you're not overweight, or huge, most clothes sold in America suck. I didn't realize this until I spent some time studying in Italy, where even the cheap t-shirts they give away at 5ks races fit so much better and look so much nicer on me. It wasn't until then that I realized the cut of the clothes, not just "size" or "style" make a huge HUGE difference in appearance. That, and when you would walk into a store, the employees will say "don't buy that, this here fits your body style soo much better" and they are right. In the states, I've noticed people just buying whatever is trendy, with zero understanding of what actually looks good on them, and what doesn't....
This is how Jessica Simpson is becoming a more successful "fashion designer" than she ever was as a singer.
I think the more interesting part of this article was this statement by Prof. Fraiman, "And what is the problem in America? They don’t fit in the clothes. So why do it? Having to make larger sizes makes production so much more complex.”
I've heard that SO many times from high end designers, but which fast fashion brand is making money hand over fist? Forever 21. And they're also the ones offering lots of options for plus-size women. Bigger women are begging for cute, trendy clothes and whoever delivers it will hit pay dirt.