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A comment on The Surprising Truth About Ugly Websites (they perform better). Parent comment

Re:The Surprising Truth About Ugly Websites (they perform be... by pg on Tuesday August 28, 2007 @04:52PM (#47592)
He has made up this elaborate theory that ugly sites sell because they're ugly, when Occam's razor says they sell despite being ugly. Thinking that muddy can accurately be called confusion.
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Re:The Surprising Truth About Ugly Websites (they perform be... by Kelevra on Tuesday August 28, 2007 @05:42PM (#47614)
"Elaborate?" His notion is, if anything, radical in its simplicity.

Websites, advertisements, et al. do not exist in a vacuum. If websites "sell despite being ugly" then the whole design business is a scam, and at the end of the day you've got a much more complex situation to explain. What does Occam's razor tell you about that?

The point he's making is that design sends a message. Certain types of "bad" design included. And that certain types of "bad" design send a message that may actually appeal to some users. Is that really so elaborate, so confused?

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Re:The Surprising Truth About Ugly Websites (they perform be... by pg on Wednesday August 29, 2007 @12:21AM (#47758)
I didn't mean elaborate in the sense of how many words it takes to express.
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