If they're selling in a supermarket, it's more than fair to compare them to those offerings.

Who's buying Burger King more than grocery shopping?

I've eaten maybe 5 burgers at home in my 35 years but I've eaten plenty more at fast food restaurants.

And I've eaten far more at home than out in my 29. It's really not that common to eat out that often where I live.

That's fine.

You asked "Who's buying Burger King more than grocery shopping?"

My point was that groceries in general don't matter, only burgers. Some people almost never eat burgers at home and eat them exclusively at places like Burger King.

That's a fair point.

Burger King sells Impossible, not Beyond.