Peripheral tech must have absurdly lucrative margins. I see it in my niche interests too. Cycling or golf gps are like hundreds of dollars. They are the same products they were 15 years ago: cheap lcd screen with a cheap gps radio and some severely underpowered cpu with noticable input lag. Designed to fall apart in a few years. Still same prices they always were, maybe they get away adding another $50 a year to the price on occasion. It is like they hit their price point and margin number and are perfectly happy making probably >60% markup on us who have no option otherwise. Yes we could potentially order prototypes trivially for cents a unit from same places in china the first party manufacturers go to, but minimum order is probably 1000 units.

That is literally the sole moat of these companies: minimum orders from china and the fact we can't spend the ad money they can to move that volume quickly. Not tech or offering a good deal. Just being there already with money and doing the inevitable. Being the more productive drug dealer quicker to move the kilo to the captured audience and bankrolled to get the next several and scale.