That is the problem, everyone complains about Netflix, Prime and co, but going to cinema currently can pay for a couple of months in subscriptions.

I get the experience and that there are employees to pay, and such, but if companies want people to still go the movies, they need to ramp those prices down in some way.

In Europe I only go to alternative cinemas which happen to be part of the movie pass network, called Gildepass in Germany.