In case you're wondering, Couch St. in Portland, Oregon, USA is pronounced "Cooch." It's named for 19th century ship captain and early businessman John H. Couch. It's the "C" street in the so-called Alphabet District north of Burnside, which is the "B" street. There are, or were, other landmarks named after Capt. Couch, but I'm not sure if any still exist.