I'll distill it down into something you might understand a bit easier. On social media, such as Instagram, or Tiktok, you'll find a bit of a meme going around that shows the difference between an influencer video of a vacation destination and then a follow-up video from someone with their iPhone, often showing overcrowding of tourists, brown water where there was blue; with these videos often with a poor-sounding Recorder being played over them (I forget the song that it's attempting to play).

The difference between the "real" video and the "influencer" video is the artistry from the artist(s) involved. (And yes, top influencers often have a person or a team of people involved)