> Biometric keys are still a niche techie thing that the average person probably doesn't even know exist.

Is it? Maybe I'm in a bubble but feels like most people I know unlock their phone with biometrics. Sure few do that on their laptop, even less on their desktop, but I imagine that explaining it's "like unlocking your phone" would help those very numerous people (if you have metrics on biometrics on phone, please do share, genuinely curious) see that it's basically doing what they already do on more devices.