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Re:Twitch: "Hey, come back! This commercial break can't play... by rchaud on Friday February 27, 2026 @11:07AM (#47182155)
Companies have ad budgets that must be spent to the last dollar lest that dollar be deducted from next year's budget.
Re:Twitch: "Hey, come back! This commercial break can't play... by ej88 on Friday February 27, 2026 @01:33PM (#47183847)
The only reason why have an ad budget is because buying ads was effective. If they were no longer effective there would be no ad budget