I'm pretty sure they've included side views in their main product galleries before.

I've looked at the previous lines, but I was surprised (and entirely lost interest in the product when it was clear they weren't willing to present it honestly) when this gallery was so misleadingly shot.

Steve Would Never Have Let It Happen®.

Seriously, their main selling point is "it's so thin" and they won't even show us how thin it is? That's not clever marketing, that's idiotic.

It's also a weird marketing tack to take since "thinness" doesn't really matter on a desktop system. It's another example of Apple's impressive ability to shift the conversation (as polshaw mentioned above) when their products don't come out on top in traditional specs.

The iMac is in a sub-market of desktops (call it All-in-Ones) where design aesthetic does matter. A lot of people have said to me that they're thinking of buying a new iMac, more so than the previous generation, which shows the thinness does resonate with people.

Obviously, this is a small part of the overall desktop market, but it is the bit that Apple is interested in.

I think the iMac "thin" hype was in part a setup to the iPad mini reveal. "See how thin the iMac is...see how thin the iPad is...oh look there's an iPad mini hiding behind there!"