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Re:Selling Form, Not Just Function: What Prada Can Teach Us by whatusername on Sunday October 28, 2012 @11:15PM (#4710935)
Have you seen this TED Talk (It's worth a watch): http://www.ted.com/talks/rory_sutherland_life_lessons_from_a...

He puts an interesting spin on the fact that in a world of declining physical resources - increasing the intangible value of products is very valuable.

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