Re:"Made in EU" – Building a Startup on European Infrastructure
by bdcravens on Friday February 20, 2026 @08:02AM
(#47087479)
It's not so much that they'll leave, as much as some percentage will abandon during the signup flow. I know somewhere out there are statistics on those who have to click a link in an email only to get distracted by other emails, to say nothing of the time to fill out forms, create a password, save to password manager, open your 2FA app for the more advanced users, etc.
Re:"Made in EU" – Building a Startup on European Infrastructure
by Mawr on Friday February 20, 2026 @01:13PM
(#47091600)
The higher the friction, the lower the probability of conversion. E.g. Amazon famously found every 100ms of latency costs them 1% in sales.
At its most simplified, this can be thought of as a simple function of time — the more time something requires, the higher chance something else happens during that time, invalidating the original task.
The best sign-in flow is none at all — that's what e.g. Discord does. They let you use the app immediately, with an automatically created provisional account. Amazing user experience.
This applies universally — convenience is everything.
What surprises me is that if they cannot do it, they will just leave. The post says it is a "conversion killer".