Re:Dropbox Bug Can Permanently Lose Your Files
by pja on Saturday October 27, 2012 @04:06PM
(#4707087)
As an aside, it seems Dropbox is biding on the [SpiderOak] keyword on Adword
So they are. Is it legally acceptable to bid on competitor trademarks? I thought that was regarded as being over the line these days - anyone know for sure?
If you look at the adwords link, it's clear that Dropbox is bidding on "competitor keywords" as a class.
Re:Dropbox Bug Can Permanently Lose Your Files
by robryan on Saturday October 27, 2012 @10:19PM
(#4707936)
Depending on the country there are different rules about this[1]. There are different rules for trademarks in Ad copy and in the keyword.
In terms of a trademark in your keyword, this is only unacceptable in: Australia, Brazil, China, Hong Kong, Macau, New Zealand, North Korea, South Korea, or Taiwan, and only after the trademark holder files a complaint.
[1] http://support.google.com/adwordspolicy/bin/answer.py?hl=en&...
Re:Dropbox Bug Can Permanently Lose Your Files
by pja on Monday October 29, 2012 @09:33AM
(#4712145)
So in general, Google's position is that (for the US, UK and EU at least) if the ad text doesn't contain the Tradmark text in question, it's ok if the keyword used to match on does, except for the countries you listed.
Thanks for the link.
As an aside, it seems Dropbox is biding on the [SpiderOak] keyword on Adwords, you should probably at least outbid them on your brand terms to reduce confusion/ misdirection for potential customers.