"I'm Alan Fairless, a co-founder at SpiderOak" [1]
[1] http://news.ycombinator.org/user?id=rarrrrrrAs an aside, it seems Dropbox is biding on the [SpiderOak] keyword on Adwords, you should probably at least outbid them on your brand terms to reduce confusion/ misdirection for potential customers.
So they are. Is it legally acceptable to bid on competitor trademarks? I thought that was regarded as being over the line these days - anyone know for sure?
If you look at the adwords link, it's clear that Dropbox is bidding on "competitor keywords" as a class.
In terms of a trademark in your keyword, this is only unacceptable in: Australia, Brazil, China, Hong Kong, Macau, New Zealand, North Korea, South Korea, or Taiwan, and only after the trademark holder files a complaint.
[1] http://support.google.com/adwordspolicy/bin/answer.py?hl=en&...
Thanks for the link.
For services that purge old versions and deleted files at 30 days, you lose if you don't notice a problem promptly. You can't be expected to be watchful over gigabytes of data; that's the whole point of a backup service.