At the same time, learning doesn't have to be boring. Most people don't care about the family/class/genus lineage. They just want to know a) what it is, b) some other interesting facts. Sure, have a link to the drudgery, but having something fun/interesting that gets/keeps people excited about going outside and enjoying nature is not a bad idea. Just because gamifying has been used for bad by others doesn't mean it's bad for everything. Nose, despite face; baby/bathwater types of things come to mind here.