I do agree about the sort preference -- I wish it was sticky.

I used to click "Like" on various things in Facebook, but after starting to see them in my feed I immediately un-Liked them. I'm willing to tell my friends I like Logitech keyboards, but I'm not willing to see whatever posts the Logitech PR decides to write. If I'm interested to learn about what new keyboards/mice there are in the market, I'll find it myself, thanks.

Clicking "Like" used to be a fun, whimsical thing. Now it's been turned into a marketing vehicle (I don't fault FB for doing that), so now it's more like a "Spam me please" button. It feels like more of a business exchange rather than an expression of my preferences.

So they phrase it a bit differently. You don't subscribe, you "like." And your likes and dislikes are a part of your personality, which is something you want to share with your friends. The subscription is just a side effect of liking, and it allows marketers to use your name to spread their brand among your friends and acquaintances.

If they just called a spade a spade, it would be a disaster for them.

By people talking with each other naturally?

I don't disbelieve your assertion that you personally would find it annoying, but I know a good number of large, successful blogging brands do indeed push to social media multiple times a day, and it seems to work for them. Several of said brands have indeed published articles suggesting that publishing multiple times a day serves to boost, not diminish, your popularity.

In addition, some counter-anecdata: I don't really use Facebook, but I've certainly not found myself put off by those blogs I follow which post that often to Twitter, for example. Indeed, I think I'd find it more annoying if they reduced their posting frequency - I'm not on Twitter 24/7, and if they only linked to their posts in a single digest-style tweet, I'd probably miss it.

Now if you were to promote all those 10 posts, and 99% of your fans would see them all, then most will get annoyed. And if they don't get annoyed within the first day, they will get annoyed soon enough,

The most important metric for businesses using social media is engagement rather than raw reach, IMO.

Who isn't? :). Don't you always scroll the timeline down until you find a post you've read when checking Facebook last time? I certainly do.

It does depend upon the page, though. If your posts get high engagement, it will have higher distribution. Of the author's 55k fans, only 14k fans are "talking about" the page, so they'll have less than full distribution. To be frank, their posts are not getting many likes. Thus, my recommendation to just do one great post per day. Also, I would suggest to the author to experiment with photos and not just links with photos. Facebook's push toward bigger photos in the feed is no accident -- they work.

There are definitely brands that have multiple posts per day, and it's largely because of the high engagement their posts drive. Two examples that I follow are "I Fucking Love Science" and "Humans of New York." They both have fewer fans than talking about, and both post multiple times a day. Because their content is highly shared, it gets great distribution. It also depends on your own engagement with the page too, as I understand it.

The best practice I hear about Twitter is to indeed publish multiple times a day. Because it acts more as a true feed and not a digest, repeating the same content at a different hour is considered to be good.

Besides that, Facebook is not the channel for you to get that ammount of data to your users. Facebook is a SOCIAL network, not a brand catalog. If they let that abusive behavior happen freely(sorry, but 16 posts a day is abusive behavior at least to me) their own product would be defaced.

They're hacks and cheats. There are other ways they could have done this.

For people who don't use RSS, or want a consolidated feed of "all the things my friends are doing" plus "all the articles this place has posted today to their Facebook feed", 10-16 posts a day isn't any more overwhelming than, say, an RSS Feed from Techdirt with 10-16 posts a day.