Guerrilla Marketing: How Twitter Changed The Way We Will Approach Tradeshows

Re:Guerrilla Marketing: How Twitter Changed The Way We Will ... by tptacek on Thursday February 05, 2009 @09:48PM (#469255)

This is just awesome. Can you tell us more about how you engaged people on Twitter? Did you spend a lot of time building a Twitter following before you did this?

We've been doing guerilla stuff at conferences for a couple years now; clearly, it's better to book a room somewhere and pay for a bar than it is to buy a booth. But doing direct outreach with Twitter sounds even more effective. And my target market is very much on Twitter.

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Re:Guerrilla Marketing: How Twitter Changed The Way We Will ... by jack on Friday February 06, 2009 @01:07AM (#469437)

We actually hadn't spent much time on Twitter prior to the show. Went in with about 60 follows, and left with roughly double.

We found what worked best was making some informative posts on the hashtag for the conference. In our case the conference hashtag was #LTNY.

We just requested that people DM us for a demo, etc., and the response was phenominal!

You can see the amount of traffic, as well as some of our posts at: http://search.twitter.com/search?q=%23LTNY

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