Guerrilla Marketing: How Twitter Changed The Way We Will Approach Tradeshows
I've been a long-time HN lurker, but we recently returned from a trade show experiment I thought I'd share with the rest of the small startups here: what happens when you drop the $20k booth, and pick up Twitter as the main marketing tool instead?As startups, we're often forced to be ultra-conservative about where we spend our money. Last October my co-founder, Rian Gauvreau, and I launched...