I'd just say: try them. I learned microcontrollers with Basic stamps (many years ago), bought a Teensy a few years ago and learned AVR (avoiding Arduino for various reasons), and am now learning the STM ARM stuff.
My biggest takeaway is that teaching hardware people about unit tests would make humanity as a whole about 93% more productive :)
Are there any resources you'd recommend for people trying to choose their development platform? I have specific reasons for liking the cypress system-on-chips (massive i/o, extensive software config capabilities, toolchain support for my intended application of audio/MIDI), but it's hard to size up all the different options.