This is true for quite a number of brands of vehicles. Also I don't understand what a modern Porsche is. Porsche to me was always a Rear Engined, (normally) RWD sports car i.e. the 911. I am personally on the look for a 944 (believe it or not they are cheaper than JDM cars of a similar vintage).

When I see a Porsche SUV, to me that isn't a Porsche. It looks like any other SUV on the road with Porsche badge on it. It akin to someone putting a Apple Sticker over Dell Logo on their laptop.

The same happens when you see a Bentley or Rolls Royce SUV.

> They put their marque behind EV and Hybrid. It worked. Their brand sold well.

They are losing money. Sales are down and they are planning to move back to ICE and are postponing or cancelling EV projects.

https://finance.yahoo.com/news/porsche-loses-1-1-billion-220...