I'm in the market for a car right now, and on paper, a Tesla makes the most sense. I won't be buying one. I'm happy to leave a little utility on the table just to avoid being associated in any way with Musk or his companies. Some might find that "odd", but I really don't care. I don't want to look down at my steering wheel and see the Tesla logo and have to justify to myself why it's OK that I gave my hard-earned money to someone who is actively working to destroy things I hold dear.