Sounds horrible. >..<
The (...fortunately a) handful of places I've worked at which dealt with this sort of thing were very strict about removing PII.
I'm more concerned about only being shown information (not just ads for products) relevant to my click-tuned interests as I think that's just contributing massively to political polarization.
Liberty demands the end of systems of control.
The only really relevant ads I've seen are from blogs that literally just sell ad space to brands and the ad is just a simple image link you can click on. Philosophy blog? Philosophy book ad. High end men's clothing blog? High end men's clothing brand ad.
None of the ads could ever be effective, I have my supply houses that I buy from and they don’t advertise online.
I do have a decent amount of buying power at work (single digit millions a year) but no internet ad from an electrical distributor is ever going to influence my purchasing decision.
As far as I'm concerned, that doesn't constitutes consenting to anything whatsoever.
Typically, you can’t even turn these permissions off, nor can you deny consent or object to their purposes: they are increasingly claiming they are for ”fraud prevention” or some other technical purpose which doesn’t land under consent or the ”legitimate interest” umbrella.