Exactly. The customer doesn't know what's possible, but increasingly neither do we unless we're staying current at frontier speed. AI can type faster and answer Stack Overflow questions. But understanding what's newly possible, what competitors just shipped, what research just dropped... that requires continuous monitoring across arXiv, HN, Reddit, Discord, Twitter. The gap isn't coding ability anymore. It's information asymmetry. Teams with better intelligence infrastructure will outpace teams with better coding skills. That's the shift people are missing.