These chips have perfectly-fine ROM USB bootloaders and SWD, don't ruin them by adding extra garbage.
USB HS on a board that small is a non issue: it's one measly differential pair with easy impedance requirements.
NXP just seems antithetical to an open platform. Then again Arduino went with Renesas, and they're… not great.
Otherwise it's the openness that would pique my interest. SWD headers, yes 100%. But also the documentation. No half-assed SVDs, buggy closed source flash algorithms (Microchip), wholly undocumented peripherals (looking at you Renesas), stuff like that.
Companies like STM, RP, and TI are at the other end. STM got super popular because they're cheap and the documentation is incredibly easy to get at. I think RP is following suit.
Renesas puts out some documentation, but it's really rough. Anything that has even a whiff of crypto is completely undocumented. They're also squatting on a few Rust crates where Espressif actually hired a Rust developer to work on their Rust HAL. The most comical thing is that while they version their reference manual they don't seem to update it and instead issue a ton of broad errata that apply to multiple manuals.
Before the acquisition Atmel's documentation was well written and organized.
either way, more hardware is better and we don't want to just give people the same-old-same-old... as we mentioned there's lots of things that we can add to make the board useful to people: SWD, USB C, Lipoly batt, onboard storage, neopixel LED, etc). what peripheral/library are you specifically concerned about?