I understand this sentiment. When I look at my own life, one culture constant has been the decline of "formalism" -- dress, language, jobs, inter-generational relationships, privacy. If anything, the average YouTuber is a pretty average person -- not too good looking, not too well coached by a PR team, not too well dressed. Isn't this a cultural "win" because we are getting more authentic content, instead of ~10 major TV networks and film studios deciding who we should watch?

Yep. But give it a few decades for the money to figure out how to wall off outsiders, insulate their little cadres of influencers and firm up networks of fake and real methods to direct popularity.

Still - probably better than Hollywood in the long run, and more accessible, even in the hellish direction it will undoubtedly go.