I'm curious as to how this conclusion was reached.
:D Honestly, I think either ret or return is fine, but I'd match other keywords. So if you're using pub and priv instead of public and private, I'd use ret instead of return as well.
Also, did you consider pythonic 'and' and 'or' keywords? Typing 'or' requires fewer keystrokes than || (and 'and' requires no more than &&). Plus, neither requires any shifting! I know Rust developers are lazy typists. ;)
Then again, the "C familiarity" rationale would seem to contradict the choice of `match` over `switch`, though I think pattern-matching is a sufficiently big deal to warrant a distinct keyword. It's an interesting comparison to Rust's old `tag` keyword, which was finally changed to `enum` because the easiest way to explain it was "look, they're basically C enums, but better". Personally I think the keyword should have remained `tag`, but you can't win 'em all. :)
I don't think ret vs return is big deal. Both are understandable and relatively short, or expected. On the contrary, odd unknown, new syntax may sometimes be.
Good job on the new release :)
edit: Ho ho ho, I can't count. And we don't really have a 5-character-max criteria, but we do prefer shorter keywords.