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A comment on Referly (YC S12) Raises $1M To Bring Affiliate Commerce To Everyone. Parent comment

Re:Referly (YC S12) Raises $1M To Bring Affiliate Commerce T... by bduerst on Monday October 15, 2012 @01:45PM (#4656174)
Perfect Information is a misnomer, because even when people have perfect information they cannot be expected to act rationally.

Mary Kay and Tupperware tapped into the western womans' need to meet in person and converse with friends. Referly is trying to tap into the broadcasting phenomenon, or "bragging", that occurs over social networks, which in this instance translates to spam.

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Re:Referly (YC S12) Raises $1M To Bring Affiliate Commerce T... by dmor on Tuesday October 16, 2012 @12:26PM (#4660567)
The information is perfect, not the person. It increases the expected value of an interaction, but doesn't guarantee it (free will and all that).
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