Typical so called audiophile stance here. I have numerous headphones (including high ends ones) and always been happy with my Bose. Sound is great and gently enhanced for listening enjoyment, whatever snobs could say about it, and the hardware is really nice. My Bose SoundSport earbuds are the best fit I ever had in 30+ years of wearing earbuds and my QC35 never failed on me. That move from adds to all the great things I can say about this brand. Sure it's not flat perfection for the so called happy fews but it's great gear.