Yes, that's the conclusion I came to as well. The best analogue I can think of is taxation, where men - whose sexual values are impacted far more by control of resources - are typically far more aggrieved by the practice than women (who typically see it as a wonderful practice that ought to be expanded).

It feels odd for them to be advertising this belief though. These are surely a lot of the same people trying to devalue virginity, glorifying public sex positivity, condemning "slut shaming", etc.