Company strategies are created by individual humans being assholes. Don't make excuses for them.

Being an asshole is incentivized by the system. If you don't want companies to behave like assholes, change the system to one that punishes that.

The first step in disincentivizing being an asshole is pointing out that someone is being an asshole.

This is a parallel argument to the whole "to big to fail" nonsense and not really in line with the famous comparison of a single person to a machine. Company strategies are typically created by small groups of people who - especially in this case - know exactly what the impact and longer-reach implications of their decisions will be. It is entirely reasonable to hold the people of any organization accountable for the policies they enact via that organization.

It's still people who make up a company

That strategy did not come into existence through some abstract entity