Think through the net margins of the bottom of the K left to them. And then the spend against their own K economy on the business side.

Makes sense, thanks

Not all companies that have massive budgets only sell to affluent consumers. For example, walmart, amazon, most streaming services, coca-cola, pepsi, mcdonalds, etc.

It affects everyone. It's always been the case, also in traditional advertising. As soon as a company gets rich it defaults to massive marketing (at a loss) to stay on top and drown the underdogs. That's why I think marketing spend should be capped by revenue by law. The current system stiffles competition

I lke it. It would be wonderful if the cap was gradually reduced to 0.

That would make it easy to implement: a simple payment receipt to a journalist who visited a "demo" would be enough to start fining them. Imagine the honesty of the press when it can't get bribed by the oligarchs anymore. Or imagine charities needing to court local producers instead of poison-cola for endorsements. It would be a different world!