Google has now (mostly?) transitioned to using first-price, and more complicated (opaque) auction-style pricing for many of its advertising products.
https://blog.google/products/admanager/simplifying-programma...
Re:This is not the future
by nostrademons on Tuesday December 16, 2025 @01:54PM
(#46292677)
> It’s important to note that our move to a single unified first price auction only impacts display and video inventory sold via Ad Manager. This change will have no impact on auctions for ads on Google Search, AdSense for Search, YouTube, and other Google properties, and advertisers using Google Ads or Display & Video 360 do not need to take any action.
Re:This is not the future
by hyperadvanced on Saturday December 20, 2025 @11:10PM
(#46342186)
This is a good point, and I’m willing to concede that I may be wrong here, that predictive power can be gained from (possibly mis-) applications of abstractions onto a real space, which is what one of the real reasons to favor abstract thinking in business in the first place.
[1] https://en.wikipedia.org/wiki/Vickrey%E2%80%93Clarke%E2%80%9...