Paid certs are valid for 1-year from the $$ CAs. LE certs are only good for ~3-4 months before they have to be reissued. If there's no easy way to do an automated ACME setup to handle the renewal, being able to defer that for a year is worth the $20 or $70 for a wildcard.

If paid certs drop in max validity period, then yeah, zero reason to burn money for no reason.