You can customize the entire back-end from within a dashboard embedded in the web application. I think this is what separates it from a framework like Meteor. Given this simplified UI, it seems to be targeting front-end developers or designers.

(I work at Deployd) Yes, that's pretty much right - an experienced back-end developer with a lot of time on their hands won't have much need for Deployd, but a front-end developer - or at least a developer who prefers to spend their time in the front-end - would definitely benefit from using it.

It's actually very different from Meteor. Meteor is a realtime library for unifying front-end and back-end logic, and Deployd is an API engine for scripting back-end logic.

In fact, with some hacking, you could probably get the two to work together; it's something that I want to try sometime down the road.