Right -- and that's likely because search was completely broken, people always complained about it, and nothing was ever done to improve it.
Sure, but it would be even better if it was accessible by ChatGPT[0] and not some bespoke chat interface you created - because with ChatGPT, the AI has all the other tools and can actually use yours in intelligent ways as part of doing something for the user.
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[0] - Or Claude, or Gemini.
We built an AI-powered chat interface as an alternative to a fully featured search UI for a product database and it has been one of the most popular features of 2025.