Catv originally stood for 'community antenna' and was for those who lived in a valley where tv signals couldn't reach. The community built one antenna at the top and ran a cable down to everyone. Of course it was an obvious addition after that to add extra channels.

Interesting! That makes sense now. I thought it stood for CAble TV and always wondered why they used two letters instead of just CTV.

Interesting, I grew up in an area with good reception, so the pitch was definitely fewer commercials on the cable channels (HBO, Nickelodeon, MTV), I remember standing in the living room as the salesman said this. It was true for a while, but eventually they caught up to OTA ad loads.

HBO was always a premium ad free channel. MTV was never promoted as ad free.

and premium channels were ridiculously expensive back then too!

Yea, the no ads theory of the history is cable seems to be pervasive. The only ad free channels were the premium ones like HBO. It's like people think the OTA channels that were packaged together had some magic applied that eliminated ad breaks from the exact same feed as the OTA broadcast. The cable only channels like USA also had ads as well. I guess it's just another example if you tell a lie often enough people will accept it as truth