If you are obliged by the investors too

Not really. This is one of the things Google got right; organize your company so founders have a controlling interest and it doesn't matter fundamentally what the investors think, they can't steer the company.

At best, they are trading baseball cards with your corporate logo on them.

> At best, they are trading baseball cards with your corporate logo on them.

Those baseball cards also come with some rights. The people running the company have a fiduciary responsibility to them. They cannot, for example, use the company as a piggybank.

But especially in the case of Google, those rights do not extend to setting the values, direction, or priorities of the company.

Nobody outside of the founders has enough of a controlling stake for that to be practically possible.

I'm speaking about ESG which became somehow mandatory for investors at some point of time. Not mandatory in legal, but cultural sense